I like to shop as you may or may not know. LIKE TO SHOP! I consider it one of my core-competencies. To me, shopping is NOT just going and buying things, but going and...hunting for things. And stumbling onto things that are PERFECT - or good deals. Shopping is identifying things you want then searching and finding them. (Bonus: identifying something you want that's expensive, then finding the cheap version.) Shopping is fun when done with friends or family, but REAL shopping is usually accomplished when alone. I love to shop alone.
Usually I like to shop in the real stores in real time better than on the internet. BUT there's one exception for me. I love Anthropologie online. Their website is visually charming. Their selection, while good and big, isn't too big. It's not like shopping at, say, Zappos.com, which is just plain TOO MUCH. Anthropologie has figured out a way to capture the feel of the real store experience and translate it to my little computer screen.
Now if you really want to enjoy Anthropologie online, you HAVE to light the candle called Volcano and set it by your computer while you surf. Do that, and you'll think you're right in the store! Mmmmmm......
