it's all in the presentation

Etsy * is a fascinating place on the internet that I try to avoid because I can lose track of hours and hours of time and sometimes sleep just wandering (virtually) from shop to shop to shop. To me, it's wayyyy more appealing than YouTube or Ebay. On Etsy, there are little virtual shops with quilts, jewelry, art, cards, well, you name it. And it's all hand crafted, hand assembled, or vintage.

I ran across this Etsy shop through a Twitter post from Georgana. Notice the Etsy shop's cute graphics and the charming presentation of her items (and sweet name - Paper Cakes). The owner has an equally delightful blog called Paper Cakes Finds.

EDIT - this is funny - the shop owner closed her shop, literally, while I was typing this post. I'm serious - when I made the link the shop was up, when I tested the link, it was closed. Oh well, check out her blog and look at the photo below.

Back to my point...the ribbon and lace she is selling is pretty, but what impressed me is the pink tag that the product is wrapped on, the pink hat pin tucked into the rick rack, the little heart embellishment, and the old-fashioned doily in the photo. You can tell she "takes care" - and I like that.

Description of item: Handmade gift tag with ribbon and trim. Each measures 1 yard or less. Embroidery floss, white satin ribbon, pink ric rac, striped grosgrain ribbon, and vintage grey/white lace.

* From Wikipedia: Etsy
is a social commerce website focused on handmade or vintage items as well as art and craft supplies. These items cover a wide range including art, photography, clothing, jewelry, edibles, bath & beauty products, quilts, knick-knacks and toys. Many individuals also sell craft supplies like beads, wire, jewelry making tools and much more. The vintage items on the site have only one rule to follow: they must be 20 years or older. These items range from old boots and ice skates, to dresses, hats and scarves. The site follows in the tradition of open craft fairs giving sellers personal storefronts where they list their goods for a fee of $.20. It has been compared to "a crafty cross between Amazon and ebay"and to "your grandma's basement."