6. Expect a lot from yourself and others – We have heard stories of Steve Jobs yelling or dressing down staff. He’s a control freak, we’ve heard – a perfectionist. The bottom line is that he is in touch with his passion and that little voice in the back of his head. He wants the best from himself and everyone who works for him.
7. Don’t care about being right. Care about succeeding – Jobs used this line in an interview after he was fired by Apple. If you have to steal others’ great ideas to make yours better, do it. You can’t be married to your vision of how a product is going to work out, such that you forget about current reality. When the Apple III came out, it was hot and warped its motherboard even though Jobs had insisted it would be quiet and sleek. If Jobs had stuck with Lisa, Apple would have never developed the Mac.
8. Find the most talented people to surround yourself with – There is a misconception that Apple is Steve Jobs. Everyone else in the company is a faceless minion working to please the all-seeing and all-knowing Jobs. In reality, Jobs has surrounded himself with talent: Phil Schiller, Jony Ive, Peter Oppenheimer, Tim Cook, the former head of stores Ron Johnson. These are all super-talented people who don’t get the credit they deserve. The fact that Apple’s stock price has been so strong since Jobs left as CEO is a credit to the strength of the team. Jobs has hired bad managerial talent before. John Sculley ended up firing Jobs and — according to Jobs — almost killing the company. Give credit to Jobs for learning from this mistake and realizing that he can’t do anything without great talent around him.9. Stay hungry, stay foolish - Again from the end of Jobs’ memorable Stanford speech: